13 Ways to track traffic to Blogs
1. Clickdensity: Clickdensity not only tracks the number of page views and unique visitors to your site, it overlays a “heat map” on your page that tells you where visitors are clicking. It’s a helpful tool. You can see if the way you place content on your site is helping you increase traffic. And it will give you insight into where to place page elements. Pricing starts at $5 per month. If you want to improve your site’s design, try Clickdensity.
2. Clicky Don’t let its childish name fool you; Clicky is outstanding. You’ll find charts and graphs, but one of its best features is its visitor detail, which gives you accurate information on individual visitors in real time. It tells you which country they’re from and how long they’ve been on your site. Clicky also has a mobile page designed specifically for the iPhone. It boasts all the same features as Clicky’s online version. Plus, it’s snappy, so you won’t waste time checking traffic. Pricing starts at $29.99 per year.
3. Google Analytics Google Analytics is a free service that provides you with a graph showing how many people visited your site. The tool also lets you see which pages visitors clicked, how many unique visitors went to your site, and information on where the most people entered and exited. It’s not nearly as advanced as other apps in this roundup, but it’s certainly the easiest to use. If you want something simple and accurate, Google Analytics is for you.
4. Histats.com Histats.com sports the slickest design of any tool in this roundup. You’ll find common tracking elements like page views, visitors, and referral information, but that’s all displayed in the most user-friendly design I’ve seen in this space. The graphs are gorgeous. The app’s ease of use is unparalleled, thanks to slick menus. And changing the data you want to look at is simple. I was really impressed by Histats (and its free price tag).
5. Mochibot If you operate a Flash site, or you want to see how many people are clicking on your Flash content, Mochibot is a must-have. The app works with games, Flash video, and Flash applications. Its reports are simple–they provide only view information and graphs–but they’re highly useful, if you want to see how many people are viewing your content. So far, the service is free, but paid features will be coming shortly.
6. Opentracker is ugly. There’s no doubt about it. And its menu system makes it too hard to maneuver around the online console. But if you want to see where your traffic is coming in and exactly what individual users are doing, this app is for you. It does the basics, such as tracking total visits and unique visitors, but it’s that individual tracking that sets this app apart. You can view the person’s click stream, see how long he’s been on the site, and find out which country he visiting from. It costs $19.95 per month. Unless you care about individual visitors, Opentracker isn’t worth it.
7. Pagealizer goes beyond simple analytics. The service not only tracks page views and visitors, but it helps you increase traffic. Its page design suggestions and landing-page optimization tips are outstanding. Using data like the visitors’ length of time on the site, as well as how far they scrolled down the page, the tool finds ways for you to improve your site. It told me that for my blog, I need to change the location of some page elements to increase click-through rates. I was pleasantly surprised by the quality of Pagealizer’s advice. For a starting price of just $9.99 per month, it’s worth trying out. I think you’ll learn quite a bit.
8. ShinyStat Like many of the other apps in this roundup, ShinyStat comes in free and premium versions. Its free service provides all the basics, such as page views, graphs, and unique visitors. But its most useful feature is its “forecast” function, which estimates how your site will do today. It constantly changes that forecast as more people filter in.
9. ShinyStat Pro provides far more information. You can see detailed graphs showing real-time data. Its referrers’ chart tells you where your visitors are originating from. And its geolocation chart tells you where most of your audience lives. You can even track how well your advertising campaigns are working. Pricing is based on the number of page views your site generates. ShinyStat is a great resource. I highly recommend it.
10. StatCounter is free, so you won’t find much advanced help like you will in paid apps. But what it lacks in advanced features, it makes up for in customization. For any metric, the site lets you choose the time span of data you want to view. You can also decide which information should be included in the graph, how it’s displayed (area or bar graph), and much more. You can create a fully customized chart to get minute detail on any traffic figure impacting your site. And since it’s free, StatCounter is definitely worth trying out.
11. VisiStat Although it’s costly (pricing starts at $29.95 per month), VisiStat is an outstanding traffic-tracking service. It’s built for the person who has little to no tech know-how, so it’s easy to use. Its reports capture real-time traffic data, but instead of bogging you down in complicated analytic talk, it displays your unique visitors and page views in a graphical style that’s easy to comprehend. The tool also has ad tracking so you can see how your campaigns are performing. It’s a neat tool that’s worth trying out. But it would be nice if it were a little cheaper.
12. WebStats comes in two versions: Basic and Pro. Its Basic version is free. It provides daily page views, unique visitors, and graphs to visually display how your site has performed. But the company’s Pro version is far more powerful. You can view traffic flowing in from search engines and see who the best referrers to your site are. You can even follow your advertising campaigns. Even better, it’s relatively affordable–the company’s Pro version only costs $9.95 per month. Definitely check it out. I liked it a lot.
13. Yahoo Web Analytics I was generally impressed by Yahoo Web Analytics. I especially liked the app’s visitor demographics, which should help you increase advertising effectiveness. Yahoo Web Analytics gives you information on age and gender–two key factors involved in creating an effective marketing campaign. You can even consult its behavioral charts, which fill you in on what your visitors are doing whenever they enter your page. You’ll be amazed by all the data Yahoo Web Analytics provides. You should definitely check it out. Plus, it’s free!
HOW TO PROMOTE ASTORE and AMAZON PRODUCTS
Choose products that are related to your website’s content. If you want to sell items with your aStore, it must relate to what your dedicated visitors know you for. Using an aStore to sell athletic gear on a website that does book reviews is probably not going to be productive.
Update often. Try to keep your aStore growing and updated to reflect where your website is and where it is going. If you stop after the initial setup of your aStore, your store probably is going to be neglected by your visitors as well. Keep your eye out for new products, and immediately add any products that you mention on your site to your aStore.
Mention your aStore. Make sure your visitors know that your aStore exists. If you blog, mention your aStore in your entries whenever applicable. If you do a podcast, you can easily slip in promotions for your aStore in there. Just don’t overdo it and alienate your audience.
Create a visually appealing aStore. Make sure that your aStore is pleasant to look at and reflects the layout and design of your website. Pick colors that are appealing and look good together. If you don’t have an eye for that kind of thing, get someone to help you or find some color combination suggestions online.
Make your aStore easily accessible on your website. If your visitors don’t know where to find your aStore on your site, they can’t buy anything. Place a link to your aStore in your main navigation area and be sure that the link works on every page on which it appears.
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Keyword Research That Works
On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.
Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website. The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms.
Often times, people forget about targeting geographical terms when they have global presence. When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.
The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past. Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.
Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each – products, locatins, etc. There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.
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Free Online Advertising – Online Vs Offline
There are many free online advertising media, both in online and offline form. If you advertise online, the free media may be free classified ads sites, mailing list, online forum, social networking sites, and their kinds. For free offline advertising, the media maybe classified ads on tourism map or bulletin. As a business owner, you would like to utilize the best free online advertising media to introduce and market your product. To decide between free online and offline advertising, you should consider some things below.
1. Interaction. With online ads, you can include the links to your website, email, sites that review your product, profile at social sites, and phone numbers. They are not different from those you can put on the offline free online advertising. But, customers or interested audiences will find it much easier to contact you or see the product through the information stated on online ads. Now you know why. They are easier to be accessed and remembered. Just a few clicks to collect all the information they need. Compare that to writing down your phone number, website, or address on offline free online advertising, so that they can remember where to find you later. Business is dynamic, the sooner people can get your information, the more likely you will make sales.
2. Budget. There are free online advertising media for both, but there are ‘cost’ differences if you look carefully. Do you feel the flexibility with free online advertising? You can post your ads from anywhere, your computer, netebook, PDA, or even mobile phones, as long as there is Internet access. With offline free ads, yes they are still free, but you would need more stuff until the ad is published. Papers or computer program to design the ad, printer, calls to contact the editor, negotiation, transportation, and waiting time until it is your ad’s turn to be published are the major hidden costs. There is also opportunity cost from the time you spend. You can post many online ads in a day, a thing that is impossible with offline free online advertising.
3. Market range. Online advertising offers wider market range than offline advertising, for sure. The Internet can reach anywhere in this world, anywhere for people to know that you own a business. There is bigger opportunity to make sales. Offline free online advertising is less likely to go even outside your city. It is good if people read your ad and then keep it for further reference. But it is printed on paper, many worse scenarios can happen. Your ads are much safer and reachable on Internet.
4. More options. Online free advertisement has more options, you can post your ads at some sites at once and you can choose to focus on one or a few that are most suitable for your product type. There are many free online advertising options on Internet, while in free offline advertising it is hard to mention even three free media. Internet is a fast and creative world, your chances for free online advertising are never limited
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